UniqueHomesofCharlottesville 
                  Marketing Plan

 

   

 

Selling a home in today’s competitive market requires effective marketing strategies and the resources to implement them.  My Residential Marketing Plan assures your property maximum exposure with full-color property brochures, consistent advertising and direct mailings, property virtual tours and open houses, and one of the most visited real estate websites on the Internet in Central Virginia.  

Step 1: Prepare Your Property For Sale

  • Understand Your Real Estate Goals
  • Establish a Competitive Price for Your Home
  • Identify Profitable Home Improvement Opportunities

Step 2: High-Impact Marketing Materials

  • High-Quality Digital Photography of Your Home
  • Full-Color Property Brochures of Your Home
  • Full-Color Postcards of Your Home
  • Distributed at showings, open houses, public venues, and direct-mail

Step 3: State of The Art Technology

  • Immediately Place Your Home on Multiple Listing System (MLS)
  • Immediately Place Your Home on UniqueHomesofCharlottesville.com and National Internet Sites like realtor.com 
  • Leverage My In-House Systems for Fast-Response Marketing

Step 4: Consistent Media Advertising

  • Major and Community Newspapers
  • Consumer and Industry Magazines and Journals
  • Local Television and Radio Networks

Step 5: Showings and Open Houses

  • Help You Prepare Your Home for Showings
  • Provide High-Impact Marketing Materials
  • Schedule Your Home for an Open House

Step 6: Follow-up Quickly and Consistently

  • Immediately Respond to all Leads
  • Encourage Serious Buyers to Make Serious Offers
  • Facilitate the Closing Process to Ensure a Successful, Competitively Priced, Stress-Free Sale